Working with external collaborators including celebrities always includes extra levels of
design review and attention to detail. The Khloé Kardashian campaign featured below was one of delicate balance to keep it elevated while also showcasing the Fabletics brand and products.
design review and attention to detail. The Khloé Kardashian campaign featured below was one of delicate balance to keep it elevated while also showcasing the Fabletics brand and products.
Landing Page Site Assets
Pinterest Campaign
Testing for monthly campaigns involved researching top-selling products, click-through rates and, top converting styles. Once the popular styles were identified, we would begin creative testing between proven templates,
new designs, offer variants, sale vs. brand messaging, in an effort to find new winning creative.
new designs, offer variants, sale vs. brand messaging, in an effort to find new winning creative.
Example of a direct response design for run shorts. Based on previous data we learned that urgency messaging and adding featured color swatches increased click-thru rates.
Example of design variant testing on top-selling styles.
Example of brand-focused marketing push for a new color trend.
Content creation and in-app video editing
video content from photoshoots
content creation team challenge
